Privacy Policy

July  2012

WCF Ltd ("WCF" or "we") are committed to protecting your privacy and the security of the personal information that you provide. This Privacy Policy sets out the basis on which any personal information we collect from you, or that you give us, will be processed by WCF

Should we ask you to provide certain information by which you can be identified when using our website ("Website"), then you can be assured that it will only be used in accordance with this Privacy Policy.

This Privacy Policy forms part of the Terms and Conditions for use of and access to the Website.

For the purpose of the Data Protection Act 1998 ("Act"), the data controller is WCF Ltd of Crawhall, Brampton, Cumbria CA8 1TN.

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email or post.

What we collect

We may collect the following information about you:

Name and Title
Contact information including email address
Demographic information such as post codes
If you contact us, we may keep a record of that correspondence
Information relevant to customer surveys and/or offers
Details of any purchases of products you make and of the fulfilment of your orders
Details of your visits to the Website including traffic data, location data, weblogs and other communication data and the resources that you access
We may collect information about your computer, including where available your internet protocol (IP) address, operating system and browser type, for system administration and to report aggregate information to our advertisers.  This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

What we do with the information we gather

We use the information we hold about you in the following ways:

To process orders and deliver products to you
To take payments in relation to the purchase of our products by you
To improve our products and services
We may occasionally send you information about new products, special offers or other information which we think you may find interesting using the contact details you have provided
To customise the Website according to your interests.
We may disclose your information to third parties:

In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
If WCF or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets; or
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions for use of and access to the Website and other agreements, or to protect the rights, property or safety of WCF, our customers or others.  This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk protection.

We are committed to ensuring that your personal information is secure and protected from loss, misuse or unauthorised alteration or destruction. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

WCF uses cookies to distinguish you from other users of the Website.  This helps us to provide you with a good experience when you browse the Website and also allows us to improve the Website.  A cookie is a small file which asks permission to be placed on your computer's hard drive. 

We use the following cookies:

Analytical/performance cookies: these allow us to recognise and count the number of visitors and to see how visitors move around the Website when they are using it. This helps us to improve the way the Website works, for example, by ensuring that users are finding what they are looking for easily.
We set out in more detail each cookie that we use on the Website and the purposes for which we use them in the following table:

Cookie Name  Purpose More Information
Google Analytics (_utma, _utmb, _utmc, _utmz) We use cookies to collect information about how visitors use the Website, in order to help us improve the Website. The cookies collect information in an anonymous form, including the number of visitors to the Website, where visitors have come from and the pages they visited Further information about these cookies is available at

 You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the Website. 

Links to other websites

The Website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave the Website, you should note that we do not have any control over such websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such websites and such websites are not governed by this Privacy Policy. You should exercise caution and look at the privacy policy applicable to the website in question.
Controlling your personal information

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us at the address set out below or by emailing us at .

You may request details of personal information which we hold about you under the Act. A fee of £10 will be payable per request. If you would like a copy of the information held on you please contact us at the address set out below or by emailing us at  .

If you believe that any information we are holding on you is incorrect or incomplete, please write to us at the address set out below or email us at  as soon as possible. We will promptly correct the information.

If at any time you wish to be removed from our database, or you no longer wish to receive communications from WCF Ltd, then please contact us at Station Goods Yard, Warton Road, Carnforth, Lancs, LA5 9EU or email us at  .

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