We are excited to have been using Feefo since 2019 and already have seen amazing results. It is the world’s largest verified reviews provider – to fund tree-planting projects in return for honest customer reviews.
We are aware that our customers are interested in making more sustainable choices. We wanted to offer something that would have a positive impact on the planet and boost support for our business from like-minded customers.
We are happy that Feefo has partnered with reputable climate solutions specialists Ecologi, to source its tree-planting projects. Ecologi, in turn, works together with genuine project providers who are engaging with local communities to restore landscapes. These tree-planting projects nurture seeds to have the best chance of growing into full-grown trees.
Why now? With the trend of the conscious consumer on the rise, we wanted to boost our own climate action and find a way to help our customers enhance their sustainability journey.
Customers are choosing more often to shop from sustainably conscious businesses:
40% of UK consumers are now conscious shoppers. These are customers who buy from brands that clearly communicate sustainable and ethical practices, (Deloitte, 2022)
A
poll carried out with Ipsos showed 69% of respondents were ‘interested in
making more sustainable choices’, (Travel Weekly, December 2022)
The Feefo suite
of software, combined with technical solutions, enables its clients to gain a
deeper understanding of customer sentiment, behaviour, and intent, empowering
them with insights to make better business decisions and improve their return
on investment. With 96% of customers relying on reviews to purchase, Feefo also
creates trust between consumers and businesses by adopting a unique approach to
only collect verified reviews.
We are hoping
to increase our response rate even further and look forward to seeing our
progress over the coming months.
